The Best Live Tweets of Super Bowl 49

I hope everyone in the northeast is safe and snug in their homes today! After an accident due to inclement weather on Friday, I’m glad that my company is working from home today. Check out this view I have from my desk today:

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Not too bad, right?

So, I’m going a little off topic today and letting my career take over for a minute. Let’s talk about last night. The Superbowl is the biggest day of the year for my kind. No matter who’s playing in the game, it’s always a win for the advertising industry, it’s the one night of the year where people look forward to commercials and social media has taken critiques of those ads to a whole new level.

Live tweeting has been so popular in the world of marketing and PR lately, so of course I had to get in on the action. While I tried watching the game, I couldn’t help but stare at my Twitter feed at all the great live Tweets happening in the advertising world about the commercials. I’m a true millennial – I love to hear (and give my own) opinions in an instant.

Here are some of the best live tweets that came up on my feed last night.

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Um, so “Invisible Mindy” for Nationwide was seriously hilarious. Right after it aired, this gem popped up on the #SB49 Twitter feed. If it wasn’t already, “Is Everybody Hanging Out Without Me?” is moving to the top of my reading list.

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I think this was probably the best commercial I saw last night. The polar bear dying to be chosen? Come on, so great.

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The organizer in me got giddy with excitement when I saw this picture of HGTV’s Scott bothers at the Superbowl (yes, I follow Drew Scott). Too bad he was rooting for the Pats.

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And then there was halftime. The holy grail for live tweeters. The hilarity started with the tweet above, but definitely didn’t stop there. (P.S. – I’m totally team Taylor but this was too funny not to share.)

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This tweet was from one of the funniest people I know – my best friend, Becca. She’s an elementary school teacher, if it wasn’t already obvious.

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NATIONAL AQUARIUM TWEETED THIS. I couldn’t get over how much I loved that.

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I agree with many in the Twitter community in my opinion that Missy Elliot stole the show. Common White Girl thought so too. She’s always good for a laugh on Twitter and totally speaks to the 90s/00s girl in all of us.

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So many Hunger Games jokes about Katy Perry’s flames outfit. Common White Girl was one of the first – confirming she’s hilarious.

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This year, advertising was great for the feminist movement. My favorite thing about advertising is not only that it reflects and speaks to current culture, but it helps shape it. Sometimes it can be in negative ways, but the positivity surrounding females in commercials this year was completely amazing. Always, “Like a Girl” spot was proof.

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I really loved the Jeep spot, and it was great to see the support for American-made products that took the spotlight this year. WeatherTech is another great example.

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I didn’t agree with a lot of the ratings that AdWeek gave out this year, but I could get on board with Liam Neeson’s spot for Clash of Clans. It was totally unexpected and I was happy to see that the pros appreciated it as well.

What were some of your favorite moments form last night’s big game? Was it the commercials, the half time show or the terribly disappointing ending for the Seahawks? Did you seen any Tweets on your feed that were funny or made an impression on you? Let me know in the comments below or Tweet me @qqquimby016Signature

Think advertising is a crooked and deceptive business? Think Again.

Time after time I hear misinformed individuals talk about how corporate advertising is the devil. They say that TV commercials and ad campaigns will suck out your soul and deceive you from the time you are born until the day that you die into believing you need things you don’t actually need and driving you to want more more more. Some have even gone so far to say that “Religious and cultural values are being eroded by the type of advertisements that are on TV today.” Well, that’s only one side to the story.

Although I’m only getting started in my career in the advertising business, I have experienced enough to understand that there is more to an advertising campaign than meets the eye. I have come to find that advertising can, in fact, have a positive impact on businesses, society, and individuals.

First, I would like to give you the example of Public Service Announcements (or PSA’s). These, my friends, are made by none other than advertising agencies. Yes, that’s right. Smokey the Bear, Rosie the Riveter, and many other popular campaigns for motivating change have been created by those who are damaging society and eroding religious and cultural values. If you don’t believe me, check out the Ad Council NYC website. The Ad Council is a group of people who set advertising agencies up with non-profit organizations to create campaigns for PSA’s, and make a difference using advertising to influence people. Take, for example, this TV commercial on adoption done by the Ad Council in NYC:

Is this a way of reframing the problems facing adoption and getting people to see it in a different way? Is this deception? What I think it is, is genius. But some might disagree.

Second, contrary to popular belief, ad campaigns can change the world. I think this video that I found on a recent Tweet from AdAge simply speaks for itself.

Are they tricking people into donating organs? Maybe. However, maybe all these people never knew they could become an organ donor, or didn’t know how, and using Sport Club Recife was a genius creative’s way to get their attention.

Third and finally, many people don’t know that there are such things as small local advertising agencies. The next new movement after going green is “buying local” something small advertising agencies have been persuading people to do for years now.

Last summer I was an intern at Dixon Schwabl, the top small company to work for in America, and local advertising gurus. They know  and are involved in literally everything that goes on in my hometown, Rochester, NY. While many agencies are quick to go after the big corporate fish, Dixon Schwabl found it’s niche in small clients and local businesses. With their philanthropic nature and their willingness to take on privately owned restaurants, local festivals, and small non-profits, they have been improving the city by showing Rochestarians the  true potential of the businesses in their community.

Dixon Schwabl is only one of many outstanding examples of local advertising agencies and how they improve a region. How do you think small businesses get the word out? They turn to advertising in their local communities. And in many cases, they hire the professionals from advertising agencies to get them started or to save their company in dire situations.

So, I hope I’ve shown you that advertising doesn’t always mean bringing sales and more revenue to multi-million dollar corporations. It’s not as cut and dry as producing consumers. Advertising is strategy, reframing, and improving the outlook of problems using creativity and bringing products, services, and issues to the attention of the public.

I hope I’ve convinced you. That is what advertising is all about, after all.

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